About Blaine.

Blaine LaBron is a Strategic Advisor for Bright Horizons Media with over 20 years of experience in marketing and technology. With a deep understanding of utilizing technology to create efficiencies, optimize customer experience, and drive revenue growth, he is a proven leader in the digital transformation space.

Prior to joining Bright Horizons Media, Blaine was the Vice President of Digital Commerce and Technology at Pressed, where he was responsible for leading the engineering, information technology, and e-commerce fulfillment teams. Under his leadership, Pressed completed a global rebranding effort in 2020, changing the company name from "Pressed Juicery" to simply "Pressed." Blaine was also the Vice President of Marketing Technology at Pressed, overseeing the strategic implementation of the company's omni-channel marketing technology strategy and guiding product development to drive customers to Pressed's digital platforms.

Blaine's expertise in digital marketing and technology was also evident in his previous roles. As Vice President of Marketing at The Proactiv Company, he led digital transformation efforts that resulted in an annual revenue increase and the company's later acquisition by Nestlé Skin Health. As Vice President of Digital Marketing and Senior Director of Digital Sales at Guthy|Renker, Blaine transformed the business from a traditional media model and shifted marketing to efficient digital channels across its broad portfolio, including Proactiv, Meaningful Beauty with Cindy Crawford, Wen Haircare by Chaz Dean, IT Cosmetics, and more.

Blaine is known for driving innovation in the quick-service retail and e-commerce space through technology, including the in-store experience and digital platforms. He believes in creating solutions that eliminate friction for the customer, store team, manufacturing, and corporate, allowing Pressed to connect with consumers in an accessible and efficient way. He was also responsible for establishing creative, innovative sales channels such as Pressed Post, a hybrid wholesale model that extends the footprint of Pressed's retail locations, and the Nationwide shipping channel, which continues to scale and evolve as a way for Pressed to establish brand loyalty before entering a new market.

Blaine's expertise in performance marketing and digital transformation, particularly in the areas of e-commerce, consumer packaged goods, and quick-service retail, make him a valuable asset to Bright Horizons Media and its clients. With a Bachelor of Science in Internal Business and Marketing from Pepperdine University, Blaine is well-equipped to provide insightful, data-driven solutions to help brands achieve their goals and reach new heights in the digital world.